Learning is the first step in behavior change.

The Simcoach® method ensures a practical solution to driving sustainable learning and behavior change from concept development through product launch.

A Foundation of Serious Game Design and
Learning Principles

GOALS

Achievable goals drive focused practice and application.

PARTICIPATION

Individual actions are simultaneously “achievable” and meaningful towards the larger goal.

PRACTICE

Knowledge is used immediately, cementing each new idea through application.

FEEDBACK

A clear and relevant scoreboard provides actionable feedback while making progress visible.

CONSEQUENCES

Consistent and cohesive consequences keep the player accountable.

Although every project is different, we bring this insight to bear on every serious game that we develop, ensuring that knowledge is transferred and desired behaviors are sustained over time.