Learning is the first step in behavior change.

The Simcoach® method ensures a practical solution to driving sustainable learning and behavior change from concept development through product launch.

A Foundation of Serious Game Design and
Learning Principles


Achievable goals drive focused practice and application.


Individual actions are simultaneously “achievable” and meaningful towards the larger goal.


Knowledge is used immediately, cementing each new idea through application.


A clear and relevant scoreboard provides actionable feedback while making progress visible.


Consistent and cohesive consequences keep the player accountable.

Although every project is different, we bring this insight to bear on every serious game that we develop, ensuring that knowledge is transferred and desired behaviors are sustained over time.