We are a team of game designers, engineers, artists, learning experts and entrepreneurs who are passionate about delivering games that solve real-world problems.
Founder and CEO
Jessica Trybus is the CEO of Simcoach Games where she leads the vision and strategy for using games to drive learning and behavior change.
Jessica founded the company out of Carnegie Mellon University based on her R&D on applying interactivity and gaming mechanics to learning and to respond to the large demand in corporations for more effective training and workforce readiness.
Jessica is on the board of The Beckwith Institute, an organization closely associated with UPMC that is dedicated to improving clinical outcomes through patient engagement and shared decision making. She also currently serves as Secretary on the Three Rivers Workforce Investment Board, an organization dedicated to connecting a qualified workforce to employers in Western PA.
Since 2004 Jessica has led special University initiatives related to combining education and technology and has served as teaching faculty at Carnegie Mellon's Entertainment Technology Center. Through these initiatives, and project courses that she has taught or advised, Jessica has contributed to Carnegie Mellon's recognition as a pioneer in using game-based learning, serious games and edutainment to teach people of all ages more effectively. Jessica speaks regularly on technology innovations for learning and training.
Jessica began her career in Silicon Valley working with several start up or early stage web and technology companies including AltaVista, which in the late 1990s was the premier search engine dot-com.
Jessica received her bachelor's at Cornell University and her graduate degree at Carnegie Mellon University (Entertainment Technology Center).
Ken Smith is President of Simcoach Games, where he is responsible for executing the company’s strategy to remain the leader in developing video games that enable learners to achieve sustainable behavior change. He is responsible for day-to-day company operations, assists with setting corporate strategy, oversees company finances, and manages key client relationships.
Before joining Simcoach Games, Ken completed a 25-year career in management consulting by leading the post-acquisition integration of H. B. Maynard and Company, Inc. with Accenture LLC. Prior to the acquisition, Ken had served as CEO of Maynard, a 100+ person, Pittsburgh-based management consulting firm, focused on helping its clients to improve workforce performance. In his time with Maynard, Ken advised hundreds of companies in the retail, distribution, manufacturing and service sectors. His expertise centered on holistic workforce optimization where he developed a deep understanding of and appreciation for the importance of effective training and coaching to drive behavior change.
Ken is a graduate of Grove City College where he received an Alumni Achievement Award, serves as adjunct faculty in the Entrepreneurship Department and is on the Advisory Council for The Center of Entrepreneurship and Innovation. Ken has his Masters in Organizational Leadership from Regent University's School of Global Leadership and Entrepreneurship, is a Fellow with the Institute of Industrial Engineers, and a member of Blue Tree Allied Angels. Ken also serves on several corporate and non-profit boards in the Pittsburgh area.
Vice President of Design
Eben Myers is Vice President of Design at Simcoach Games, where he leads the creation of game-based applications for a broad range of customers within retail, manufacturing, utilities, healthcare and education, addressing topics such as ergonomics, heart failure, nurse training, hazard identification, electrical safety, and ethics. Eben also leads the development and refinement of the Simcoach® Method.
With over a decade of game development and learning design experience, Eben shapes learning using the tools of a game designer, engaging learners in the skills and knowledge that drive the desired impact in their work. He speaks and publishes on video games and learning and periodically teaches a course on the Design of Educational Games as faculty at Carnegie Mellon University's Human Computer Interaction Institute.
Prior to Simcoach Games, Eben engaged in both theoretical research and hands-on design of games, educational experiences and related systems for many organizations, including Kodak, Electronic Arts, and NASA.
Eben serves on the board of directors for the Touchstone School of Crafts. He has also served on the Advisory Committee of the Sprout Fund's Spark Initiative (now the Pittsburgh Kids+Creativity Network). He holds a B.A. from Swarthmore College and a Master’s in Entertainment Technology from Carnegie Mellon.
Vice President of Sales and Marketing
Ed Gill is Vice President of Sales and Marketing at Simcoach Games, where he is responsible for executing the company’s sales and marketing strategy centered on remaining the leader in developing video games that drive learning and behavior change. Ed also participates in day-to-day company operations and assists with setting corporate strategy. Prior to joining Simcoach Games, Ed was a Managing Director at Accenture LLP where he led the Operations Workforce Optimization (OWO) team within Management Consutling. The OWO group was formerly H. B. Maynard and Co. and was acquired by Accenture in October 2007.
Ed has over 25 years of retail, technology, consumer products, and consulting experience. He joined Maynard in 1992 after spending five and a half years with Procter and Gamble.
Ed earned his Bachelor of Science in Business from Miami University (Oxford). He is actively involved in several non-profit organizations including Habitat for Humanity of Greater Pittsburgh, Saints John & Paul Parish, Coalition for Christian Outreach and Family Guidance, among others. Ed and his wife, Kelly, reside in the Pittsburgh area with their two daughters, Lauren and Olivia.