Born of innovative thinking and entrepreneurial spirit.

Simcoach Games is a 2005 spinout of Carnegie Mellon University's Entertainment Technology Center, a center internationally renowned for its research and development in applying video game technologies for educational purposes. In 2002, through work led by Dr. Don Marinelli and the late Dr. Randy Pausch, Carnegie Mellon realized that games are a powerful communication and learning medium, and started initiatives around developing games for learning and non-entertainment outcomes.

Since that time, Carnegie Mellon has led many different projects leveraging games for learning across industries, topics and audiences, and continues to push the boundaries of applying games for non-entertainment purposes.

Extending the mission of the ETC, faculty and graduates of Carnegie Mellon founded Etcetera Edutainment, now Simcoach Games, driven to develop real-world solutions to engender positive change. In 2015, Simcoach Games launched its workforce development platform, the Simcoach Skill Arcade, allowing youth and millennials to play video games to explore careers, learn basic job skills and connect with training and employment opportunities. In collaboration with its partners, Simcoach continues to add new mobile video games to the Skill Arcade allowing it to cover a wide range of industries and skills.

Carnegie Mellon University, Entertainment Technology
Center Games
Simcoach Serious Games History

Driven to develop real-world solutions that engender positive change.